This is the oral presentation that I and Anna C. did in class.
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We are going to talk about how the idea of bwauty in womans has changed during the last century. Some of the powerful tools are the use of the make up and the comercials which had a big influence in womens in that age. Different from now, which is the photoshop.
At the begining of the 20th century the idea of beauty was the "Gibson Girls" as you can see in the photo. This idea was from a man called Charles Dana Gibson. The Gibbson Girl were bades to have large bust, wide hips and a very tight waist. Their hair was particulary bulky and messy. Being a Gibbson Girl was the trend in America. Moreover, if we see a Gibson Girl like Cathie Jung we find it odd.
This movement ends with the new ideal of femine called Flappers. The stile was inspired in charlestone: a bobbed short hair and a squared body. Their dresses were sparkly and lose. The Flapper Girls were scandalous because smoking was a trend and men found it sexy.
Mae West was a Hollywood star. She was considered a Flapper but with some changes which created the new movement with the name of this woman. She introduced again the curves with the narrow long dresses but her sttitude was like the Flappers.
As Mae West said: "Cultivate your curves- they may be dangerous but they won't be avoided". Another influence was Audrey Hepburn.
During the World War II the idea of the perfect body changed radically. American women were inspired in the dancer and actress Rita Hayworth, the new movement. Their skin had to be flauless, without imperfections and also a thin body.
In the 50's Marilyn Monroe was one of the biggest influence of the time. The womens inspired in her were suposed to have long legs and Busty Hourglass bodies. They liked to show a lot of ther skin, not wearing too much robes. As Marilyn said: "The body is meant to be seen, not all covered up".
In 1952 took place the first Anual International Miss Universe beauty contest.
The 60's were very similar to the 50's but now the inspiration was Twiggy Lauson. Moreover, in the 70's the number of women who had anorexia increased in that time. The ideal women was the actress Farrah Faucet. She had a very natural look without make up, with the flowing hair and a toned body.
In the 80's the idea of an athletic and thin body was more popular. The stile was colorful and sporty. This movement of hardbodies was inspired by Jane Fonda. You might recognize her.
Since the 90's until now the idea of beauty for woman was to be more and more thin. The fashion was to show that you were thin. An example of the 90's is Kate Moss with her pale skin. The big difference between the last year and the beggining of the 21's century is that the ideal beauty id to be like the Victoria's Secret Models. They are tall, thin, with a lot of make up, having and angelical face and a big brest. Like the Brazilian Model Adriana Lima.
Nowadays the beauty industry is changing a little bit. They are trying to find models who stand out from the rest. For example, having wide eyebrows is not an imperfection if you can embrace it like Cara Delevigne, or having a space between the first teeth like Ruth Grilly.
Another very important current in social networks such as Instagram and Tumblr is to have the thing gap. It's a space between the tights.
The consecuences of the strict trend during the last years are:
- eating disorders like anorexia and bulimia
- the abuse of photoshop and make up everywhere
- the discrimination of the woman who doesn't fit in the actual prototip
- the use of botox and a lot of plastic operations
- more mental diseases because of the low self-esteem.
We would like to know your opinion, if you know more consecuences and think about if we are doing somthing wrong in all this consequences.
Finally we want to remark some beauty industries which are fighting for an equal treatment for all tipes of women like Dove and H&M.
An astonishing fact is that only a 4% of woman world wide consides themselves beautful acording to a research of Dove.
Our opinion is that all of us have the beauty inside. We musn't take on consideration the exterior beauty, there shouldn't be any prototipe of beauty.
This is our oral presentation of the evolution of the idea of beauty in the 20's century until now.
Do you have any question?
Hope you enjoyed and thanks for listening (reading).
LAIA D. & ANNA C.
